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Semiotics of Advertising 12
| | Critical Commentary - Advertising, Business, Issues, Society 15
 Brand-stretchingBrand-stretching
 - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
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Getting dirtyGetting dirty
 Critique of a Shield soap commercial, by Mark Crispin Miller.
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The SweepsThe Sweeps
 Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
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The contrition peddlersThe contrition peddlers
 When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article. (July 20, 1999)
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Gandhi was no pitchmanGandhi was no pitchman
 Why Apple chose the wrong icon to promote their product. Article from Salon. (November 4, 1997)
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Malt liquor marketing to LatinosMalt liquor marketing to Latinos
 The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market. (October 2, 1997)
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