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The Advertising Graveyard
The Advertising Graveyard
Gallery of controversial advertisements which clients declined to run.
www.zeldman.com
Brand personality
Brand personality
A relationship with a brand can be like a relationship with another person.
haas.berkeley.edu
Give your brand in marriage
Give your brand in marriage
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
www.JRCandA.com
Lexicon Branding, Inc.
Lexicon Branding, Inc.
Leading company presents its pitch on the commercial value of expertly crafted brand naming.
www.lexiconbranding.com
Propagandium.com
Propagandium.com
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
www.propagandium.com
Semiotic Solutions - Cultural Creativity - Home
Semiotic Solutions - Cultural Creativity - Home
"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
www.semioticsolutions.com
The power of hype
The power of hype
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
(November 1, 1999)
www.forbes.com
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