 |
| |
 High stakes in cyberspaceHigh stakes in cyberspace
 An examination of marketers' and advertisers' dreams for the Internet. From PBS Frontline.
|
Network Advertising InitiativeNetwork Advertising Initiative
 "NAI is a group of third party network advertisers who are committed to increasing consumer confidence and contributing to the growth of electronic commerce." Part of the advertising industry's response to charges that they engage in practices that violate consumer privacy.
|
Opt-OutOpt-Out
 "Are you tired of getting all that junk mail? Telephone calls during dinner? If you are, this site is for you." Part of the Center for Democracy and Technology.
|
Privacy OnlinePrivacy Online
 Fair Information Practices in the Electronic Marketplace: A Federal Trade Commission Report to Congress (May 2000). (Links to full report in PDF format.)
|
On Internet Privacy and ProfilingOn Internet Privacy and Profiling
 Testimony given by Internet consultant, Richard M Smith, before the US Senate Commerce Committee (PDF format) (June 13, 2000)
|
Profits and privacyProfits and privacy
 Online retailers are collecting information about customers and using that information to better target their ads. PBS Lehrer Newshour report on this strategic marketing. (December 23, 1999)
|
A new way to spend moneyA new way to spend money
 Political campaigns know who you are, where you're registered to vote, what party you're affiliated with -- and which Web sites you use. Presidential candidates are using Internet advertising to target likely supporters in early key primary states like Iowa, New Hampshire and Virginia. From Salon. (December 22, 1999)
|
Profiling via e-mail cookiesProfiling via e-mail cookies
 Consumer groups point to Web-based e-mail as a backdoor loophole for online profilers. From Electronic Frontier Foundation. (December 2, 1999)
|
Madness with a missionMadness with a mission
 Marketing in the information age is a form of gamesmanship. Article by Randall Rothenberg from Wired magazine. (January 1, 1999)
|
What marketers have learned about how consumers buy on the webWhat marketers have learned about how consumers buy on the web
 Overview of e-commerce from Wall Street Journal. (December 8, 1998)
|
You say you want a revolution?You say you want a revolution?
 Push technology, hailed as revolutionary, will do little to enrich the substance of internet interactivity. It looks more like business as usual. Article from Atlantic Monthly. (April 2, 1997)
|
Push or shove?Push or shove?
 "Two years of careful planning by the best minds in Wall Street, Madison Avenue and Silicon Valley -- all for nothing. We need a new metaphor." From Salon. (March 6, 1997)
|
|
|
|
|
|
